About Us
Who we are & Our Experience:
Who we are:
Since its humble origins in the rugged Cederberg region of the Western Cape, the Rooibos industry has charted phenomenal growth, accumulating a history as colourful as the land from which it comes.
Since its inception, Rooibos Limited has expanded its horizons becoming the trusted supplier of Rooibos to in excess of 45 countries worldwide.
Our experience:
- Preferred Rooibos supplier since 1954
- Supplier to in excess of 45 countries around the world
- Continuous research
- Development of Rooibos extracts
- Strict quality control procedures
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Our vision & mission:
Our vision:
Our vision is to establish Rooibos internationally as a worldwide winner.
Our mission:
The goal-directed enhancement of the production, processing and international marketing of unique Rooibos products and services for the benefit of all supportive stakeholders, with special reference to:
- Satisfying consumers’ expectations
- Facilitating realistic returns on shareholders’ investment.
- Honouring commitments made to producers, suppliers and buyers
- Creating a productive working environment for our employees
- Contributing to the development of South Africa’s economy and its people