Rooibos North America LLC is your preferred supplier for unparalleled quality Rooibos, Honeybush, Hibiscus, Chamomile, Rosehips, other Botanicals, Extracts and Powders.
Rooibos North America is the company North American manufacturers and wholesalers buy from, and behind it stand two strategic partners who actually farm the range. Rooibos Ltd has grown and processed Rooibos and Honeybush in the Cederberg since 1954 and remains the oldest and largest producer in the world, while Serendib Ingredients grows, cuts and mills the botanical side — Hibiscus, Chamomile, Peppermint, Spearmint, Fennel and Lemongrass — using desert drilling to ensure responsible, pure water management. Strategically aligned with two of the industry’s leading producers – Rooibos Ltd and Serendib Ingredients – Rooibos North America brings together two globally established ingredient portfolios under one trusted North American supply partner.
Building real value across the chain.
Rooibos North America LLC believes in building lasting relationships with all stakeholders in the value chain, from our farmers all the way through to our clients, in a way that builds real value for everyone involved.
Rooibos Ltd (South Africa) values include:
Accountability
Rooibos Ltd’s employees are empowered to be self-reliant and innovative in their thinking and a flat management structure ensures that everyone has a voice. Rooibos Ltd also offers full traceability on all product back to source and, as a responsible business, holds FSSC 22000 certification.
Sustainability
Rooibos Ltd offers hands-on support to its farmers through research, technical assistance and guidance on certification. Rooibos Ltd’s factories are aimed towards a zero-waste culture, and Rooibos Ltd has one of the largest solar installations in Southern Africa to assist in offsetting its carbon footprint.
Social responsibility
Rooibos is produced in a tiny region with a small close-knit community, and Rooibos Ltd believes that the prosperity of the members is its prosperity too. Rooibos Ltd provides the community with effective sports, academic and cultural initiatives.
Inter-connectedness
Rooibos Ltd firmly believes that the success of one is the success of all and that the whole industry shares one common goal — the long-term success of this singularly unique industry. These relationships are built on transparency, trust and mutual positive growth.
Excellence
As the oldest and largest processor in the world, Rooibos truly runs in Rooibos Ltd’s veins. Rooibos Ltd’s knowledge is built up over generations of people passionate about Rooibos, coupled with innovative thinking and world-class quality standards.
Serendib Ingredients
Originating in Sri Lanka, Serendib Ingredients has gone on to establish a global footprint, with farms and production facilities in Sri Lanka, Egypt, Tanzania, Kenya and Uganda and distribution in Germany, the UK, Canada, the US and the Gulf region.
Regenerative farming
Healthy soils and long-term sustainability
Responsible water management
Clean, carefully managed irrigation
Biodiversity
Pollinator and ecosystem stewardship
Expert agronomy
Field specialists working directly with growers
Ethical partnerships
Long-term relationships with farming communities
Reliable supply
Integrated sourcing and year-round availability